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for more informations contact Maxime-Alexandre:
@maxblvndr
Through my teenage years all I did was spending my days at the skatepark and doing graffiti. The skate scene introduced me to streetwear, and even though our clothes used to be totally distressed and torn apart from falling on the concrete all the time, riding in style was an important thing. In that time, I fused my love for graffiti and streetwear, birthing the custom clothing brand, Bellavender.
Art and Fashion serve as my outlets for engaging with my surroundings and thoughts. While art is often confined to a space, fashion provides a mobile interaction. Despite common elements, both are very distinct disciplines. Various criteria can be played on to make fashion seem more like art, and vice versa.
“A sentence illustrates more than a thousand pictures.”
To me, a metaphor or a proverb is one of the most inspiring things there is. Most of my designs originate from an inspiring sentence.
To a certain extent, those sentences make my designs more relevant over time. Fashion always changes. But some messages last forever and will always be valid.
Adding meaning to a design makes it timeless.
Born in the world of Arts
Established in the lines of Clothing
Bellavender is a playground, on which the boundaries
between art & fashion are being explored
Understanding those boundaries gives us the tools to move- or even redefine them.
To define when something is considered art or fashion
We create synergies and antagonisms
Where lies the perfect balance between both?
Wearable art.
Look videos: Juliia Taras assisted by Ingrid Giordan, Camila Martin Barla, Cindy Gloggner and Sofia Achoukhi
Video of Documentation: Aino Spiess, Camila Martin Barla and Cindy Gloggner
Background audio from freesound.org