Aino

@_aino

This collection navigates two cultural landscapes: Japan and Switzerland. The project aims to question how personal memories, cultural traditions, and spiritual worldviews are shaped and expressed through clothing.
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The concept seeks to build a bridge between Japanese society and a contemporary, personal design vocabulary. The research is based on observations of the way people dress in Japan, focusing on the balance between uniformity and individuality, the perseverance of traditional garments, and self-expression as a silent code of belonging and exclusion.
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The main inspiration comes from supernatural beings and spirits in Japanese mythology, known as Yōkai. The rational and the mystical, the visible and the invisible, the human and the spirit coexist on a single surface. Through deconstruction, asymmetry, and imperfection, the collection investigates the liminal space between the familiar and the alien.

CREDITS

Performance Trailer: @anil_sarikaya

Look Photos: @bylauragauch

Video Process Documentation:
@bylauragauch & thanks to Nicola Maurizio Reisch for the support